"In the UK, sport is such an important part of our daily lives. In many ways, it forms the fabric of our culture."
CEO of Prenetics EMEA
CEO of Prenetics EMEA
The Project Screen by Circle initiative aims to play its part in bringing back a sense of normality to the people of the UK and indeed the world, through the power of sport and its safe return to our screens.
May you and your loved ones continue to be safe and healthy during these unprecedented times. Firstly, I would like to thank all of our amazing UK healthcare and frontline workers which have made tremendous sacrifices through the incredibly important work they are doing. They are the true heroes and should be recognised as such.
We understand that the consequences of the COVID-19 pandemic are - and will be - defined by our choices. These choices should be based on values, not value: compassion, courage and cooperation. It’s up to us to claim responsibility, do our part, and make the right choices.
While the fight against this global pandemic continues, our primary challenge in the formation of Project Screen by Circle was knowing that the mission we set out for ourselves could be delivered without in any way impacting the capacity and resources needed by our incredibly brave frontline workers in their ongoing battle against COVID–19. That consideration has, and will, direct every decision we make.
This challenge however is huge, and we can’t meet it alone. I’ve always believed that a good team, who share like-minded values and a common goal, is greater than the sum of its parts. Thus, it is with heartfelt gratitude and honour that I announce the creation of the consortium which makes up Project Screen by Circle, a high-impact, COVID–19 testing initiative which partners with leading companies from different sectors, including The Doctors Laboratory, Stuart and The University of Birmingham. This consortium aims to create a “back to play” template that can be used around the world to support the safe return of sport to our televisions, giving global citizens a reason to once again cheer and celebrate.
Project Screen by Circle isn’t only about sport. The effect of COVID-19 has been far-reaching and almost every industry is scrambling in order to maintain value and identify in response to a society forced to rethink so many of the pillars which defined our daily lives. Empty aeroplanes, classrooms and offices are all a reminder of a previous way of life which for now still seems far away. Project Screen by Circle is working through the nights to bring these beloved societal functions one step closer to being ours again.
COVID-19 aims to keep us apart, and although it will still be some time before stadiums are again filled with singing fans, with lessons learned from Hong Kong there is a testing playbook which allows us to once again unify behind our favourite teams and sports stars in a safe and responsible fashion – This is the mission of Project Screen by Circle.
Circle is a company owned by Prenetics and headquartered out of Hong Kong. We’re in a privileged position to draw expertise from our colleagues who have been in the ‘eye of the coronavirus storm’. The approach they tested and successfully implemented has formed the backbone of our own Project Screen efforts.
Let’s stop the spread of COVID-19 together while also remembering that the things we cherish most will return.
If you would like to contribute, please do contact me directly below.