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Virgin Media British Academy Television Awards
The show must go on!
Each year the Virgin Media BAFTAs celebrate the best of British talent with the 2021 show being no exception. In order for the BAFTAs to go ahead as planned all talent and attending staff would need to be tested in advance of being on-site.
Project Screen in Numbers
1
Awards ceremony
60+
Celebrity home visits
400+
COVID tests
"It is incredibly rewarding to be in a position to supply gold standard Covid-19 testing to a charity which champions creative excellence, as well as being able to give the film and entertainment industry the opportunity to safely proceed with important moments such as these awards."
Avi Lasarow, CEO EMEA Prenetics
Project Objectives
The Virgin Media BAFTAs were held at the famous television centre in White City. Over 400 attendees and event staff would need to be tested in the run up to the event. Only those with a negative COVID test result would be able to participate in the show.
The Process
For Talent, Project Screen provided home PCR testing delivered by trained medical professionals in the run up to the event. For crew, Lateral Flow Antigen testing was set up for everyone on-site. Those with a positive test result would be confirmed via on-site PCR testing in a purpose-built Prenetics lab.
Results
The typical test turnaround time for an on-site individual was less than 30 minutes from start to finish. Results were delivered via the Project Screen by Prenetics app so that all crew would have a digital record of their result, providing access to relevant areas. From set-up to take-down, the show went on as planned and celebrated British television in all its glory!
“We thank Prenetics for supplying us with gold standard testing to ensure that we can proceed safely with the broadcast for the Virgin Media British Academy Television Awards in 2021 and are grateful that they are helping keep all our crew and talent safe when on site.”
Kevin Price, Chief Operating Officer, BAFTA
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